About NexReel
Since 2008
Precision manufacturing, global delivery
NexReel operates a 15,000m² factory in Cixi, Zhejiang — one of China's premier fishing tackle manufacturing hubs. Our 12 dedicated production lines cover CNC machining, injection molding, anodizing, and final assembly under one roof.
We serve over 200 tackle brands across 30+ countries. From boutique US bass fishing labels to European distribution giants, our clients trust us to deliver consistent quality at competitive price points. Every reel passes 12 QC checkpoints before leaving the factory floor.
15+
Years in Business
8M+
Reels Produced
200+
Brand Clients
12
QC Checkpoints
Quality Control
How we test every reel
- Material inspection — aluminum alloy composition, graphite density verification
- CNC tolerance check — ±0.01mm on critical gear surfaces
- Drag pressure calibration — every reel tested to rated spec
- Casting distance measurement — standardized test rig with 15g weight
- Salt spray corrosion test — 200-hour ASTM B117 compliant
- Line lay oscillation pattern — ensures even spooling under load
- Anti-reverse clutch engagement — 10,000 cycle durability test
- Ball bearing spin test — noise and friction measurement
- Handle torque test — exceeds rated drag by 25% without failure
- Water ingress seal test — IPX5-rated pressurized spray
- Drop test — 1m onto concrete, functional after impact
- Final visual inspection — cosmetic defects, logo alignment, packaging integrity
Certifications
Internationally recognized
ISO 9001:2015
Quality management systems
REACH
EU chemical compliance
RoHS
Hazardous substance restriction
CPSIA
US consumer product safety
Want to see the factory?
We offer live video tours of our production floor. Walk through CNC, assembly, and QC stations with our team — no travel required.
Schedule a Tour